Listen to your customers and give them what they want. There’s no better marketing strategy than analysing what your customers find relevant and investing in it.

Today, every business’s biggest challenge is how to create content that keeps the audience engaged and makes them click. No matter the industry or demographics, the attention span is shorter than ever. So, if you’ve sat down and are struggling to curate a content strategy, start with this: keep it short. Instead, create byte-size content that can be consumed in seconds while maintaining top-notch quality.

Micro-content with macro effect

Micro-content is brief, bite-sized pieces of content that which audience can quickly digest, mostly on social media. Micro-content may take the form of a short, sweet social post, an image, infographic, sound bite, or a famous video clip.

It delivers pieces of information, answers a particular question, or leaves a lasting impression on the viewer within a brief timeframe, which is essential to the modern-day viewer. People have shorter attention spans than ever, so they may quickly lose interest in long-form content, whereas micro-content is easy to digest. It is not that detailed articles or longer-form content are less significant; rather, to be relevant on social media platforms, you need to know how your audience behaves. The fact is that most of us skim rather than read the stuff that is presented to us.

Whether it is the first post someone has seen or the 25th, your microcontent should try to direct your followers toward long-form content or your site. The main goal of tweets, clips, memes and other micro-resources is to guide readers toward your deeper content and push them to your website or lead generation form. In this sense, micro-content is an excellent way to drive your audience further down your sales funnel, with a short-term goal to help them learn about your products/services and a longer-term goal of closing deals.

Vertical video the Superstar of Micro-Content

Vertical videos were once seen as an error – something that people did when they forgot to angle their phones horizontally when they were shooting – but with platforms such as TikTok, Instagram Reels, Stories, and Snapchat on the rise, vertical videos have taken hold as a groundbreaking way for individuals and businesses to tell stories. Although humans view the world horizontally, consuming vertical video content is becoming increasingly natural since most of today’s users access social media through smartphones.
Roughly 82.5% of mobile users hold their phones vertically while watching videos or scrolling through social media. When you think about it, vertical videos make sense, as they adapt to a phone’s screen in portrait mode.

When you record content in the TikTok App, clips can range anywhere from three to 60 seconds, making this a great site for micro-video content. A single piece of content in long form could yield various short video clips you could share. Then, you could take a longer-form piece of content and split it up into several parts of microcontent. You can also split up one long-form video into several shorter videos, giving you a larger pool of content for your usage.

To make vertical content work, you need to do your research and ensure that you are speaking directly to the right audience on the right subject. Verticalized content is any kind of media specifically tailored to meet the needs of a particular audience within a specific industry or category of activity. As media consumption continues to move away from the traditional desktop screen and mobile devices, businesses need to consider how to adapt vertical content to their overall marketing strategy.

Sharing your message clearly to audiences with better formats, be they in the form of longer-form content or micro-content, will ensure you get the most from your content marketing goals. Your audience can take away their insights and interpretations from byte-size information.

Repurposing Content for Social Media

If you have a piece of high-performing, long-form content that is not vertical, repurpose this content into shorter slides or vertical videos that you can share on all your social media platforms.

Summarise essential information from your blog post or even record yourself going through the main issues your content piece is trying to solve. Don’t feel pressured to stick to one form, as a healthy mix of both can help your clients address all their pain points.
No matter how large or small your company is, integrating vertical formats into your marketing plans is necessary to cater to your social media followers hungry for video content. Even mainstream artists are not afraid to release music videos in vertical resolution right now, totally abandoning the horizontal aspect ratio cinematic that so many media traditionalists fell for.

Creating compelling content is crucial for connecting with an audience, and nothing has proven to be as compelling as video content, yet video content is changing. By creating content designed to be consumed on a mobile device and using popular mobile formats such as vertical and square videos, you are creating content that is much more likely to get watched and diversity in the videos you produce. Vertical videos, in particular, can effectively drive brand awareness because the format means viewers are less distracted (without an option to look left or right) and thus are far more concentrated in their attention.

Video Content Ideas For Business

Here are a few video content ideas for your buisness:

  1. Feature demos
  2. Host a Q & A
  3. Tips and how-tos
  4. Share a before and after
  5. Customer Testimonials
  6. Provide a behind-the-scenes look

With help from a skilled video production and marketing company, you can produce high-quality graphics, written content, and videos. When you can create various pieces, such as social posts, videos, long-form, short-form, and promotional copy, you can adjust your strategy to fit your goals.